Your Guide To The Top 12 Multi-Channel eCommerce Software Solutions

In 2025, retail eCommerce sales are estimated to exceed 4.3 trillion U.S. dollars worldwide. If you’re considering becoming an eCommerce retailer selling across several channels, you have a huge opportunity to make a good profit.

However, managing sales across multiple channels can be overwhelming. From keeping track of inventory to smooth order fulfillment, running a multi-channel business quickly becomes complex.

Luckily, multi-channel eCommerce software solutions can streamline your operations, saving your business time and reducing manual errors.

In this article, we’ll explore some of the top multi-channel eCommerce software solutions available so that you can understand which platforms are best for your business needs.

What Is Multi Channel Retailing?

Multi-channel retailing is a strategy for selling products on multiple channels. Instead of selling via a single channel, like Amazon, you find customers wherever they are, whether on your website, a marketplace, or a social media platform.

This approach might require more work, but tapping into various channels boosts your reach and caters to a broader audience. If you want to reap the benefits of multi-channel retailing, using a multi-channel eCommerce software solution makes sense.

The software simplifies the entire process, bringing your sales channels, orders, logistics, and data into a single platform.

Instead of switching between dashboards and product feeds, you keep everything in the same place, reducing errors and saving time.

The 12 Best Multichannel eCommerce Software Solutions

Multi-channel eCommerce software is a must-have for any store, but the quality of your software matters, too. Check out these 12 multichannel-friendly tools to sell on multiple platforms at once:

1. Spark Shipping: Best for automated dropshipping and multichannel selling

Spark Shipping is a powerful automation tool designed for dropshippers, eCommerce retailers, and businesses managing multiple sales channels. 

By automating and updating inventory levels, order routing, and product data synchronization, Spark Shipping eliminates manual tasks, reduces errors, and allows business owners to focus on strategic growth.

Unlike basic multi-channel listing tools, Spark Shipping offers deep integrations with various eCommerce platforms, suppliers, and ERP systems, making it an excellent fit for eCommerce businesses of any size.

Whether handling direct-to-consumer sales or complex dropshipping operations, this platform simplifies order management and ensures real-time accuracy across your selling channels.

💲 Pricing

• Startup: $249/month.

• Growth: $499/month.

• Premium: $999/month.

✅ Pros

• Reduces manual work: Automates product listings, inventory sync, and order fulfillment, saving time and reducing human errors.

• Advanced order management: Streamlines fulfillment by automatically selecting the best supplier or warehouse for each order.

• Highly customizable: Offers flexible automation rules, API access, and integrations to adapt to unique business requirements.

• Scalable solution: Suitable for growing businesses that need to manage increasing order volumes efficiently.

❌ Cons

• Learning curve: Due to its robust automation capabilities, new users may need time to understand and optimize all features.

2. BigCommerce: Best for enterprise eCommerce

BigCommerce is a powerful eCommerce platform designed to meet the complex needs of enterprise-level businesses.

It offers a scalable, all-in-one solution that supports selling across multiple channels, robust inventory management, and integration with enterprise systems. This enables large organizations to efficiently manage and grow their online sales at scale.

BigCommerce stands out for its back-end management system, which integrates seamlessly with marketplaces like Amazon, eBay, Walmart, and social media platforms like Facebook and Instagram. 

It also offers strong analytics that enable businesses to make data-driven decisions and optimize performance across sales channels.

💲 Pricing

• Standard: $29/month, billed annually.
• Plus: $79/month, billed annually.
• Pro: $299/month, billed annually.
• Enterprise: Contact for pricing.

✅ Pros

• Wide channel support: Enables seamless selling across marketplaces, social media, and direct-to-consumer websites.
• Strong inventory tracking: Ensures accurate stock levels and helps prevent overselling or stockouts.
• Flexible store design: User-friendly interface with powerful customization tools for a unique online presence.
• Built-in search engine optimization (SEO) and marketing: Helps improve search engine rankings and customer engagement.

❌ Cons

• Higher pricing for advanced features: The Pro and Enterprise tiers are more expensive compared to some competitors.
• Feature-rich but potentially overwhelming: The extensive range of tools and settings may require time to navigate effectively.

3. Adobe Commerce: Best for larger businesses needing customization and scalability

Adobe Commerce (formerly Magento Commerce) is a flexible, enterprise-grade eCommerce platform built for businesses that need complete control over their online operations.

With extensive customization options, advanced analytics, and integrations with other Adobe products, Adobe Commerce is a leading choice for enterprises and large retailers.

This platform is ideal for businesses managing complex multi-channel operations. It enables consistent customer experiences across multiple sales channels, including online stores, marketplaces, mobile apps, and even physical stores.

Thanks to its inventory and order management tools, Adobe Commerce helps businesses maintain unified fulfillment across all channels.

While small businesses can benefit from Adobe Commerce, its complexity and resource requirements suit companies with in-house development teams or agency partners managing their eCommerce operations.

💲 Pricing

• Contact for pricing.

✅ Pros

• Seamless Adobe ecosystem integration: Works well with Adobe’s suite of marketing, analytics, and customer experience management tools.
• Highly customizable: It supports advanced custom development, allowing businesses to create unique and engaging eCommerce experiences.
• Robust multi-channel capabilities: Enables unified selling across online stores, marketplaces, social media, and in-person sales.
• Strong inventory and order management: Ensures smooth fulfillment processes across warehouses and suppliers.
• Large community and plugin marketplace: A network of developers, extensions, and third-party tools enhances the platform's functionality.

❌ Cons

• Custom pricing model: Businesses must contact Adobe for a quote, making cost comparison difficult.
• Requires technical expertise: The platform’s complexity demands skilled developers for setup, customization, and maintenance.
• High development and maintenance costs: Customization and ongoing improvements require significant financial and resource investment.

4. ShippingEasy: Best for simplifying shipping and reducing costs

ShippingEasy is a user-friendly shipping management solution designed to help multi-eCommerce businesses streamline their fulfillment process. 

Whether you're a small business owner or an established retailer, ShippingEasy automates key shipping tasks, integrates with major eCommerce platforms, and offers discounted carrier rates to help you save on shipping costs.

This platform is ideal for businesses that prioritize shipping efficiency but don’t require advanced inventory management or analytics. 

ShippingEasy easily connects with multiple sales channels, making it a great option for merchants who need an affordable way to manage their logistics without becoming too complex.

While it excels at shipping automation, businesses that require more robust inventory control or international shipping capabilities may need to explore additional solutions.

💲 Pricing

• Starter: Free.
• Growth: $19.99/month.

✅ Pros

• Lower shipping costs: Provides access to discounted carrier rates, reducing expenses and improving profitability.
• Easy multi-channel integration: Syncs with multiple eCommerce platforms and marketplaces for seamless order processing.
• Time-saving automation: Automates shipping workflows, reducing the need for manual input and improving efficiency.
• User-friendly interface: A simple setup and an intuitive dashboard make it easy for businesses to start using it right away.

❌ Cons

• Limited inventory management: Lacks advanced tools for tracking stock levels and managing product data.
• Primarily U.S.-focused: Shipping tools are optimized for U.S.-based online sellers, making it less ideal for international businesses.

5. NetSuite: Best for enterprise-level eCommerce

NetSuite is more than just a multi-channel eCommerce solution; it’s a full-scale Enterprise Resource Planning (ERP) system that integrates every aspect of your business. 

Unlike traditional eCommerce platforms, NetSuite connects sales, inventory, accounting, customer relationship management (CRM), and more into a unified system, providing a comprehensive view of your entire operation.

This makes NetSuite an ideal choice for large and growing eCommerce businesses that need a centralized platform to manage complex, multi-channel operations. 

By reducing manual processes and improving data flow across departments, NetSuite streamlines workflows and enhances decision-making with powerful analytics.

While NetSuite is a top-tier solution for enterprises, its complexity and pricing model may not be suitable for small businesses or startups.

💲 Pricing

• Contact for pricing.

✅ Pros

• Comprehensive business management: Integrates eCommerce with critical business processes, reducing the need for multiple standalone tools.
• Robust inventory and order management: Helps easily manage stock levels and fulfillment across multiple sales channels.
• Data-driven decision-making: Advanced reporting and analytics empower businesses to optimize operations and increase profitability.
• Scalability for growth: Designed to support expanding businesses that require an enterprise-level solution.

❌ Cons

• Custom pricing model: Requires a quote, making cost comparison with other solutions difficult.

• Complex implementation: Due to its extensive features, businesses need a dedicated team or consultants for setup and management.

• Higher cost than standalone solutions: More expensive than traditional eCommerce platforms, making it better suited for larger enterprises.

6. SellerActive: Best for multi-channel sellers expanding beyond Amazon

SellerActive, owned by Cart.com, is a multi-channel eCommerce management platform that helps businesses automate pricing, manage inventory, and streamline order fulfillment. 

It is particularly well-suited for Amazon-first sellers looking to expand to other marketplaces like Walmart, eBay, and TikTok without losing control over pricing and stock levels.

One of SellerActive’s features is its automated repricing tool, which dynamically adjusts prices based on competitor activity to help sellers stay competitive. 

It also integrates with Amazon FBA, making it an excellent choice for sellers leveraging Amazon’s fulfillment network but wanting to diversify across additional sales channels.

With inventory synchronization and oversell protection, SellerActive ensures accurate stock levels across multiple platforms, reducing the risk of canceled customer orders due to overselling. 

While the platform offers powerful automation, the learning curve and pricing structure may be challenging for smaller businesses.

💲 Pricing

• Basic: $79/month, billed annually.
• Plus: $279/month, billed annually.
• Elite: $439/month, billed annually.
• Custom: Contact for pricing.

✅ Pros

• Advanced inventory synchronization: Ensures stock levels are accurate across multiple marketplaces, preventing overselling.

• Competitive pricing automation: Helps businesses stay ahead with dynamic repricing tools that adjust prices based on market conditions.

• Streamlined order fulfillment: Automates order processing and integrates well with third-party logistics (3PL) services.

• Marketplace integrations: Expands selling opportunities by connecting with major eCommerce platforms beyond Amazon.

❌ Cons

• Higher pricing for advanced features: The cost may be too high for small businesses or those just starting out.
• Steep learning curve: The interface and automation settings require time to master, especially for beginners.

7. Ecwid: Best for small businesses and first-time multi-channel sellers

Ecwid is a simple eCommerce solution designed specifically for small businesses and entrepreneurs looking to sell across multiple channels without investing in a full-fledged eCommerce website. 

Unlike many other platforms that require a complete store setup, Ecwid allows users to embed a store into an existing website, social media profile, or marketplace, making multi-channel selling accessible to beginners.

This affordability and ease of use make Ecwid a great starting point for small businesses or anyone experimenting with multi-channel sales. 

Whether you’re adding eCommerce functionality to a WordPress blog, a Facebook page, or an Instagram shop, Ecwid provides a way to sell across multiple touchpoints.

While Ecwid is ideal for smaller businesses, it lacks the advanced features and scalability that larger enterprises require. Businesses with complex inventory needs or high sales volumes may eventually outgrow the platform.

💲 Pricing

• Venture: $14.08/month, billed annually.
• Business: $29.08/month, billed annually.
• Unlimited: 482.50/month, billed annually.

✅ Pros

• Beginner-friendly setup: Ideal for small businesses and entrepreneurs with less technical knowledge.
• Seamless multi-channel integration: Works with websites, social media, and marketplaces without requiring a full eCommerce site.
• Cost-effective for startups: Offers a free plan and budget-friendly paid options.

❌ Cons

• Lacks advanced features: Not ideal for businesses that need complex inventory management, automation, or analytics.
• Limited customization and scalability: It may not support long-term growth for larger businesses or those with unique branding needs.

8. Squarespace: Best for small businesses wanting a stylish online store

Squarespace is best known as a drag-and-drop website builder, but it also offers features for multi-channel eCommerce. 

If you’re in the market for an eCommerce website but can’t hire a developer, this is a solid option for building a site on your own. Squarespace is ideal if you want a beautiful, integrated online presence with eCommerce functionality.

While it’s simple and affordable to use, Squarespace is better for smaller retailers. It doesn’t have extensive multi-channel platform features, but the design templates, ease of use, and basic eCommerce tools make it a strong contender for small businesses.

💲 Pricing

• Contact for pricing.

✅ Pros

• Attractive website designs: Industry-leading templates make it easy to create a professional-looking store.
• Beginner-friendly interface: No technical expertise is required to build and manage an online shop.
• Built-in eCommerce features: Includes basic inventory tracking, order management, and payment processing.

❌ Cons

• Limited multi-channel capabilities: It doesn’t support as many marketplace integrations as dedicated eCommerce platforms.
• More focus on aesthetics than features: It lacks the advanced automation and analytics tools of platforms like Shopify or BigCommerce.

9. QuickBooks Commerce: Best for businesses needing integrated accounting

QuickBooks Commerce is a multi-channel eCommerce software streamlining inventory management, order fulfillment, and accounting. 

If you already use QuickBooks for financial tracking, this solution eliminates the need for multiple disconnected tools, saving time and reducing accounting errors.

This platform is best suited for eCommerce businesses that need financial management alongside their sales and inventory tracking. 

By integrating sales channels, stock levels, and bookkeeping into a single system, QuickBooks Commerce helps business owners maintain accurate financial data while scaling their operations efficiently.

However, it’s primarily designed for those who already use QuickBooks, so it may not be the best choice if you use a different accounting system. 

💲 Pricing

• Simple Start: $30/month.
• Essentials: $60/month.
• Plus: $90/month.
• Advanced: $200/month.

✅ Pros

• Excellent QuickBooks integration: Eliminates manual data entry by syncing eCommerce and accounting seamlessly.
• Robust inventory management: Prevents stockouts and overselling across multiple sales channels.
• User-friendly workflow automation: Simplifies order processing, invoicing, and financial tracking.

❌ Cons

• Not ideal for non-QuickBooks users: Businesses using different accounting software won’t benefit from its full capabilities.
• Not ideal for small businesses: Some features may be unnecessary for small retailers with minimal accounting needs.

10. SellerChamp: Best for multi-channel sellers needing fast listing and inventory synchronization

SellerChamp is a robust multi-channel solution known for its speed and efficiency in managing product listings and syncing inventory across multiple platforms. 

It’s an excellent choice for businesses operating on multiple eCommerce platforms and seeking a fast, reliable way to handle extensive inventories and quickly list products on channels like Amazon, eBay, Walmart, and others.

One of SellerChamp’s standout features is its ability to rapidly create and list products across various marketplaces, saving time and reducing the administrative burden of manually entering listings. 

Its real-time inventory synchronization automatically updates stock levels across platforms, preventing overselling and reducing the risk of order cancellations.

However, while SellerChamp excels at product listing and inventory management, it lacks advanced order management and analytics features, making it more suitable for sellers focused on bulk listing and synchronization rather than those looking for a comprehensive eCommerce solution.

💲 Pricing

• Starter: $79/month, billed annually.
• Growth: $159/month, billed annually.
• Business: $319/month, billed annually.
• Enterprise: $479/month, billed annually.

✅ Pros

• Speedy listing process: Allows businesses to quickly get products listed on multiple marketplaces, saving valuable time.
• Real-time inventory updates: Reduces the risk of overselling by keeping stock levels accurate across all sales channels.
• Bulk features for resellers: Helps resellers manage extensive inventories by enabling bulk listing and automated repricing.

❌ Cons

• Limited order management and analytics: Focuses more on listings and inventory rather than offering advanced order processing or analytics.
• Learning curve: The user interface may take some time to get used to, especially for new users.

11. True Commerce EDI Solutions: Best for streamlined order processing and B2B integrations

True Commerce EDI Solutions is a platform designed to simplify and automate the electronic data interchange (EDI) process for businesses that exchange documents like orders, invoices, and shipping information with trading partners. 

This solution is ideal for businesses needing efficient order processing and B2B integrations, especially those dealing with large volumes of transactions across multiple industries.

True Commerce excels at automating the data flow between internal systems and business partners such as suppliers, manufacturers, and retailers. 

This reduces manual data entry, minimizes errors, and helps ensure compliance with industry standards. 

The platform is scalable and can integrate with ERP and accounting systems, providing seamless connections to the broader supply chain network.

While True Commerce is powerful in automating B2B processes, it is more suited for businesses that rely heavily on EDI for B2B transactions. 

💲 Pricing

• Contact for pricing.

✅ Pros

• Efficient B2B data exchange: Automates the transfer of critical documents between business systems and partners, saving time and reducing errors.
• Strong ERP and accounting integration: Easily integrates with major ERP and accounting platforms, streamlining processes and improving data accuracy.
• Compliance-focused: Helps ensure compliance with various industry-specific regulations, reducing legal and operational risks.
• Scalable for growth: Grows with your business, whether you’re a small operation or a large enterprise with complex supply chain needs.

❌ Cons

• Best for B2B businesses: Primarily focused on businesses that need EDI solutions for B2B transactions, so it may not be necessary for smaller retailers or non-B2B sellers.
• Pricing complexity: Since the pricing is customized, it may be difficult for small businesses to estimate costs upfront without getting a quote.

12. Salesforce Commerce Cloud: Best for scalable, personalized multi-channel eCommerce

Salesforce Commerce Cloud is a robust, cloud-based eCommerce platform designed to help businesses create highly personalized, scalable shopping experiences across multiple sales channels. 

Ideal for mid-to-large enterprises, it enables retailers to integrate their eCommerce storefronts with various services, from marketing automation to order management, within the Salesforce ecosystem.

This platform is perfect for businesses that prioritize personalization. It offers AI-powered tools for delivering tailored product recommendations and customer experiences. 

Its scalability and extensive integration capabilities make it a great choice for businesses expanding their operations across new channels, geographies, or sales models.

However, Salesforce Commerce Cloud is best suited for larger businesses or enterprises with more complex eCommerce needs. Small companies may find it more robust (and costly) than necessary.

💲 Pricing

• Contact for pricing.

✅ Pros

• Highly scalable: Ideal for businesses looking to scale their eCommerce operations and expand into new markets or channels.
• Personalized customer experiences: Uses AI to deliver highly relevant product recommendations and marketing content, improving conversion rates.
• Integrated ecosystem: Works seamlessly with other Salesforce products, creating a unified, efficient business management system.
• Omnichannel capabilities: Facilitates the creation of consistent experiences across multiple sales channels, including online, mobile, and in-store.

❌ Cons

• Best for larger businesses: Due to its robust features and complexity, Salesforce Commerce Cloud is most beneficial for medium to large enterprises rather than small businesses.
• Pricing complexity: Pricing is customized, so it may be difficult to determine the exact cost without a consultation or tailored quote.
• Implementation complexity: Due to its range of features and integrations, setting up and customizing Salesforce Commerce Cloud may require a dedicated team or experienced professionals.

Your All-In-One Multi Channel eCommerce Software

Multi-channel eCommerce software allows you to embrace selling on multiple channels without compromising profits or quality.

The right multi-channel eCommerce software can make a big difference in managing inventory, processing orders, and reaching more customers across various platforms.

Why compromise when you can get a platform that does it all? Spark Shipping is the best multi-channel eCommerce software solution for businesses of all sizes.

Our software automates every aspect of your multi-channel eCommerce business, including vendor integrations, inventory management, price automation, fitment data, order fulfillment, and tracking updates.

Sign up for a Spark Shipping demo today to see how our software is ideal for selling on multiple sales channels.